The automated valuation is not meant to replace a CMA, or an actual appraisal. Clients will generally understand this if you explain it to them. What many of our agents do as well is let their leads know this, and then tell them that they will be in their neighborhood tomorrow afternoon and could they stop by and peek their head into the home real quick, so that they can see the unique factors of their home. They explain that after viewing the home quickly they can provide a much more accurate value of what the home is really worth.

Additionally, if the valuation was 100% accurate, then potential clients would not really have any need to talk with you about what their home is worth!

The ultimate goal of providing these valuations is to help you build rapport, and cultivate a relationship, with these potential sellers. It opens the door to start a conversation and to gauge their intentions.